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Apologies for not writing a post last week. Rest assured the person responsible has been admonished and given a fine equal to 50% of their salary. When this blog cannot even live up to the extremely low standards it holds itself to, we take that very seriously.
While much of this is dated, let’s get caught up on what’s been going on in Riderville…
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The
Riders’ marketing team got themselves in some hot water over a “Girl Math”
promotion they sent out. This was clearly a case of trying to be trendy and
just missing the mark. I think they honestly would have been fine with the “Girl
Math” headline but each successive line just get worse and worse. The Riders
have apologized and I say good enough and move on. They tried to be creative it
flopped, they apologized, case closed. No need for a further witch hunt.
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It
does make me wonder who the hell reviews and approves their material though. I
(an aging white male, with no marketing experience) could clearly tell that was
not in good taste. Somehow a team of marketing professionals who are presumably
younger and more female than me, did not see the issue. That is like the
equivalent of your finance team producing a financial statement where all the numbers
are replaced with 58008 and not thinking it will be a problem. If you don’t immediately
get that reference then a) you are clearly much younger than me and b) should
go ask you parents for a calculator (maybe first ask them what a calculator is),
type in that number and turn the calculator up side down. (This is what we used
to do for entertainment).
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The
Riders signed a new LB by the name of Diego Fagot. Now a younger and even less
mature Prophet would have had a hay day with this back in the day. All I will
say now is that it’s definitely not pronounced like you think but I hope he makes
the team purely to make the play by play guys sweat bullets. One Freudian slip
and there’s trouble.
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Good
on the Riders for honoring former president Jim Hopson by naming the Jim Hopson
Auditorium at Mosaic Stadium. And given his health, good on them for doing the
honour while he was still able to receive the honour in person. We may bemoan
the current state of our Riders but look back in history at what the team was
before Hopson. There were years where they would have killed for down years like
ones we bemoan now. Hopson was key part of raising expectations.
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Speaking
of a key part of raising expectations, it remains criminal that Roy Shivers has
not been honoured in a similar way by the team. No plaza induction, no in-stadium
recognition. The freakin’ CFL saw fit to add him to the Canadian Football Hall
of Fame but we have not. Let’s not wait until its too late.
2 comments:
All I will say about the "Girl Math" ad, outside of the fact that it is beyond me that there wasn't a red flag in there for someone, is apologize & move on. Don't make it worse by saying it was women in the organization who came up with it. Don't add that your staff is made up of 50% women. Anyone who looks up the corporate structure can see that it is populated by males at the top AND the buck stops there. Doesn't come across as very sincere.
I agree. The apology could have been much more to the point (we made a mistake, we're sorry) and left out all that other stuff and come across much better.
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