Now many of these new designs are successful but as you’ll see below, many of them end up being massive failures.
Top 10 Worst
Although the rainbow-ish shirts leave a lot to be desired, my bigger concern is the questionable choice to place the numbers directly next to a player’s crotch. Generally speaking, that’s not the first place I look when I’m trying to identify someone. “Hey, you figured out my number 2 minutes ago, now you are just being creepy!”
**Anyone else think the white guy looks kinda like Ricky Ray?
If you were going to prominently feature a timid, cute, non-threatening looking bear on your jerse
y you could have at least gone with a more publicly recognized bear such as Winnie the Pooh, Baloo or at the very least put a forest ranger’s hat on him to make it look more like Smokey.
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It honestly looks like they ran out of money for equipment and were forced to decorate a set of plain black jerseys in coordinating lines of duct tape.
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Apparently
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It’s fitting that
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The only explanation I can think for this jersey is that Captain Highliner secretly cut a sponsorship deal with the Islanders.
A jersey such as this is what happens when you base a professional hockey franchise on an Emilio Estevez movie, create a spin-off cartoon series based on that hockey team and prominently feature a character from that cartoon series on the hockey team’s alternate jersey. It’s a wonder more teams haven’t followed suit.
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Marketing lesson #1 – In a town notorious for the toughness and aggressiveness of its sports teams and its fans, a delicate blend of pastel colours is likely not going to be well received.
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Marketing lesson #2 - Logos that look suspiciously like a uterus will likely end up being huge failures.
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Look I’m a Habs fan and even I have to admit that these were the worst jerseys I have ever seen. They look more like audition for Where’s Waldo gone wrong or “Wear Your Pyjamas To Work Day” than the most storied franchise in hockey history.
5 comments:
What about "The Burger King" jersey that the LA Kings wore in the 95/96 season? That thing was hideous.
http://www.youtube.com/watch?v=9Wdb9l7AOcQ
Wow I'd completely forgotten about those. What were they thinking?
Bonus points for including 2 bad jerseys in the same youtube video.
Thank you. I wasn't sure if people would notice the hideous Ducks jersey, what with that stupid thing they were forcing Gretzky to wear.
IIRC, the Canucks came out with a pink coloured third jersey one year.
Terrible
This is the Canucks one you are thinking of. I don't mind it. It's not as bad as all of these other ones are.
http://i34.photobucket.com/albums/d133/bergmanrocks/canucksthirdjersey.jpg
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